Nature-Inpired Design

Eco Trend Collection (ETC) are a new retail brand specialising solely in fashionable organic clothing with a shop opening in the second phase of Wembley Square. Inspired by the product, the interior concept for their flagship store was developed to reflect their fascination with natural materials. A balance of nature-inspired tones and rustic timber contrasted with slick glass and polished floors to create an old-new effect that was in keeping with the ethos of the product. The design principles employed will be used the roll-out of all future stores.